The proposed transit station graphic featured a marketing message completely covered with custom TGI Fridays flair buttons. This required user participation, as the message was revealed only when the buttons were removed. To encourage visits to the grand opening, we offered a free first round to anyone who brought in a piece of flair. This was a great way to build excitement around the new location, and ensure a solid crowd for the grand opening event.
We also designed a bus wrap to add increased visibility throughout the city, and a billboard with a giant flair lug-on.