These ads were designed for Sotherby Homes, a luxury custom homebuilder which operated in the Dallas / Ft. Worth metroplex for over 14 years prior to the 2008 housing market collapse. The copy focuses on the luxury, exclusivity, and exceptionalism exemplified by the neighborhoods in which these homes were built. Buyers are encouraged to consider not just the quality of the homes themselves, but the lifestyle and status that they represent. The visuals feature photos of the homes, but also offer glimpses of lifestyle, set against a strong, traditional background.
Sotherby Homes Brand Advertising
These concepts were written for Sotherby Homes, a luxury custom homebuilder which operated in the Dallas / Ft. Worth metroplex for over 14 years prior to the 2008 housing market collapse.
