We began designing promotional concepts for OTC Brasil 2015 prior to the inaugural event, so there was no existing event photography to work with. The decision was made to focus on the host city, Rio de Janeiro. The iconic sugarloaf and the Rio de Janeiro skyline quickly convey the excitement of the destination city. We chose bright, bold colors and geometric elements that fit within the tradition of Brazilian design, and are a definite departure from the look and feel of the original OTC event.