TGI Fridays Summer Cocktails Promotion

Designed for the international division of TGI Friday’s, this promotion was translated into multiple languages for use in restaurants around the world. Strong visuals make for a quick read in any language.


The multi-language requirement of this project led us to develop concepts that follow the most important rule of all promotions: keep it simple, stupid. The visual concept — abandoning business casual clothes to jump in the water — fits perfectly with TGI Fridays brand message of providing a fun place for young professionals to relax.

The full promotional kit included posters, placemats, menu inserts, and custom coasters for each cocktail. We worked with a copywriter to develop slogans for each drink, and stuck with a fun, off-the-wall tone throughout.