The multi-language requirement of this project led us to develop concepts that follow the most important rule of all promotions: keep it simple, stupid. The visual concept — abandoning business casual clothes to jump in the water — fits perfectly with TGI Fridays brand message of providing a fun place for young professionals to relax.
The full promotional kit included posters, placemats, menu inserts, and custom coasters for each cocktail. We worked with a copywriter to develop slogans for each drink, and stuck with a fun, off-the-wall tone throughout.
