Case Study

TGI Friday’s Summer Cocktails Promotion

Strong visuals make for a quick read in any language

This promotion was designed for the international division of TGI Friday’s. They provide promotional concepts which are ready to execute, but then are customized and translated for multiple markets worldwide. This led us to develop concepts that follow the most important rule of all promotions: keep it simple, stupid.

By using a simple, impactful visuals, and keeping copy to the bare minimum, we created a concept that’s a quick read in any language. The full promotional kit included posters, placemats, bar rolls, menu inserts, and coasters customized for each cocktail. We worked with a copywriter to develop slogans for each drink, and stuck with a fun, off-the-wall tone throughout.

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placemat bar roll menu insert