A coronavirus reboot

National Institute of Allergy and Infectious Diseases/NIH

First, I have to say I am very concerned for everyone who has been directly impacted by Covid-19, their friends, family, and loved ones, and all of the frontline workers who are dealing with the fear of potential exposure and illness on a daily basis. This post doesn’t seek to minimize the pain caused by the pandemic, or the loss of those who have experienced the worst outcomes of the virus. I have friends and family who continue to work in very dangerous conditions, and I think about it daily.

Luckily for me, the lockdown started at a time of year when I typically have a bit of a slowdown. It was also a season of some big transitions in my family that required a lot of my time and energy. My wife’s mother passed away suddenly in January 2020, and we inherited a very active puppy, who almost instantly grew into an 90 pound Weimaraner. We spent the first half of 2020 helping my father-in-law to fix up and sell his home of nearly 40 years. Ultimately, we decided to combine families. This required finding a home big enough for my family of four, my wife’s father, and five dogs. So we spent the 2nd half of 2020 moving, and then renovating and selling our former home. So if I had to pick a time to step back from work for a bit, this would have been it.

Almost 7 years ago there was another big transition for me. My former business partner and I parted ways, and I started this new company. I didn’t have time to do much marketing, but I put up a minimal website, because I had to have one. Since then, I’ve devoted all of my working time to my clients — designing, proofing, shooting, writing, or tweaking layouts. It’s been great, but it has meant that all of the work I should have been doing to promote my own business has taken a back seat. Although the Covid-19 slowdown has been terrifying, it has also given me time to put some real work into my own website, my hosting platform, and a project management app that I’ve been working on for almost a decade. When things begin to return to normal, I’ll be better able to serve my current clients, and more prepared to connect with future ones.

So I’m wishing everyone the best of health, both personally and professionally, and I’m also hoping that for everyone suffering the impacts of Covid-19, there’s some kind of upside, or a light at the end of the tunnel. Some way in which they are able to walk away better prepared for the next challenge.