It’s the rule by which we judge success or failure, and forms the basis for the questions that drive decisions on marketing, user experience, and functionality. Good design is not a collection of colors and fonts, or the arrangement of elements on a page. It’s a thought process that provides direction and insight into what works. It’s where we start.
Good advertising succeeds by making an emotional connection to a consumer. It’s an art that requires a deep understanding of your audience, and an ability to find and develop the unique language that makes your brand special. We work with clients to define specific communication goals, and execute with long term brand success in mind.
The original golden rule of web sites is as true today as ever: content is king. We help clients determine what that means for them, and help them generate content that is meaningful and effective. Along the way, we make sure it’s beautifully presented and technically correct, and set goals for engagement to ensure measurable value.
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The proposed transit station graphic featured a marketing message completely covered with custom TGI Fridays flair buttons. This required user participation, as the message was revealed only when the buttons were removed. To encourage visits to the grand opening, we offered a free first round to anyone who brought in a piece of flair. This was a great way to build excitement around the new location, and ensure a solid crowd for the grand opening event.
We also designed a bus wrap to add increased visibility throughout the city, and a billboard with a giant flair lug-on.
Tate Legal Consulting is a boutique law firm that focuses on corporate law matters and real estate transactions. They wanted a design with a fresh, modern feel that highlighted their entrepreneurial focus. We worked with them to explore options for updating their brand and color scheme, consulted on how best to generate content for the web site, and ultimately delivered a clean, modern website in a timeframe which met the requirements.
We have been designing and writing themes for the annual Offshore Technology Conference since 2006. These themes serve as the “brand” for their respective events, and provide a consistent color scheme, type treatment, and main visual which drives all other marketing.
The Offshore Technology Conference is one of the largest trade shows in the world, with annual attendance reaching over 100,000, and featuring thousands of exhibiting companies from all over the world. This is a selection of our favorite themes since 2006, both winners and losers.
In addition to our work on these themes, we design and produce a variety of marketing in support of OTC events annually, including international direct mail pieces, brochures, and an event program which includes 140+ pages of technical program and event information.
The process of launching this new brand included identifying likely consumers, exploring available domain names, naming the product itself, and ultimately developing a logo for the product line. After establishing the product name and target consumers, we explored a variety of type styles and treatments before designing a logo.
The completed logo is whimsical, bright, and a good fit for the product – a kit which enabled the consumer to create a solid silver charm imprinted with a fingerprint. After finalizing the logo, we created a color palette that appealed to our target audience — women, aged 5 to 40.
Product & Packaging
We then moved on to packaging, product literature, and a photoshoot featuring families working with the prototype product. This provided visuals that helped to create an emotional connection to the product, and highlighted the Fingerprint Charm Kit as a group activity for families.
Website and Marketing
In addition their initial product, the Fingerprint Charm Kit, our client created a line of ready-made jewelry featuring their charms. This ready-to-wear jewelry provided needed content for the website, and showed the level of quality that could be produced using the Fingerprint Charm Kit.
With help from WooCommerce, we were able to create a functional e-commerce website in just a few weeks. Our clients, who already had an experienced e-commerce staff, were able to handle almost all of the product creation and content. We provided product photography for featured pieces offered on the web site.
Social Media Promotion
To help promote the e-commerce website, we produced a marketing video showing the product in action, and highlighting the process of creating personalized silver jewelry using the Fingerprint Charm Kit. This video was shared on a variety of social media platforms, in addition to being featured on the web site.
The multi-language requirement of this project led us to develop concepts that follow the most important rule of all promotions: keep it simple, stupid. The visual concept — abandoning business casual clothes to jump in the water — fits perfectly with TGI Fridays brand message of providing a fun place for young professionals to relax.
The full promotional kit included posters, placemats, menu inserts, and custom coasters for each cocktail. We worked with a copywriter to develop slogans for each drink, and stuck with a fun, off-the-wall tone throughout.
We have created “themes” for the SPE Annual Technical Conference since 2001. The opportunity to help brand this important conference over so many years has been an extraordinary opportunity, and one that we’ve taken seriously.
During this time, we have seen the ATCE event expand from a US-only event to one that has included shows in Florence, Amsterdam, and Calgary. Throughout this expansion, we have worked to carve out an identity for this conference under the broader umbrella of the SPE brand.